A Sculptural Exhibition Stand Where Materials and Scandinavian Clarity Shape Experience
For Byggerimessen, Lindab wanted a stand that demonstrated product performance through real use and not decoration. Ambiente created a clear, material driven environment where façade panels defined form and identity, turning products into the core storytelling element. The result is a calm, Nordic inspired stand that presents technical products in a clear and intuitive visitor experience.
Client
Lindab
Project
Exhibition stand Byggeri, Fredericia
Size
72 m²
A Stand Where Materials Define the Structure
Lindab’s façade panels became the defining structural element used not as samples, but as the actual construction of the stand. A brick red top frame established a bold visual identity, clearly visible across the hall and distinctly different from typical trade fair setups. By building with real materials used as they would be in everyday construction, visitors gained an immediate understanding of how the product works in practice. This direct, material led approach communicated authenticity without the need for lengthy explanations.
Every detail reinforces Lindab’s identity. On the closed side of the stand, a snail shell shaped storage unit referenced the circular form of Lindab’s logo while demonstrating the flexibility of the façade panels. This element served both as functional storage and as a clear visual feature. Colour tones, proportions and material transitions were selected with Scandinavian restraint: calm surfaces, clean lines and tactile contrasts that made the technical products approachable, inviting and visually coherent.
A Visitor Flow Designed for Dialogue and Sales
The layout was planned to support clear customer conversations, with well defined zones for demonstrations and presentations. Open circulation ensured that even during peak fair traffic, movement remained natural and unobstructed. The combination of clarity, material presence and intuitive flow created the right setting for commercial dialogue. Lindab reported a strong measurable impact in both lead quality and customer perception, with visitors responding positively to the clear product use and material focused approach.
Technical Insight Behind a Well Executed Build
Behind the calm appearance lay extensive technical preparation. Custom elements, panel constructions and the storage unit required careful planning and precise execution. The stand was assembled under tight deadlines without compromising finish or build quality, a result of Ambiente’s hands on process and production experience. The final build balanced durability with visual refinement, showing how a product driven concept can support both brand presentation and practical performance at a trade fair.
“The design was strong and positioned us distinctly within the exhibition hall. The red color was spot on, giving the stand a unique look that truly captured attention. The stand was not only aesthetically pleasing but also practical and functional, exactly as we had hoped. It allowed us to present our solutions in a way that invited both conversation and interaction. It was everything we had envisioned, and it worked perfectly.”
Jannie Boye Johannsen, Marketing Lead at Lindab A/S.
