A productlaunch staged with sensory strength
Client
Bang & Olufsen
Project
3daysofdesign Copenhagen, Denmark
Design
GamFratesi
For the launch of Bang & Olufsen’s Beosound A5, Galleri Christoffer Egelund was transformed into a sensory universe of natural materials – a space where sound, form and aesthetics came together in perfect harmony. For the presentation of Bang & Olufsen’s Beosound A5 loudspeaker during 3daysofdesign, Galleri Christoffer Egelund was transformed into a tactile universe created by the Danish-Italian design duo GamFratesi. The installation explored the interaction between people, sound and space – a theme brought to life through natural materials, warm textures and a balanced use of light and colour.
Exploring Space, Sound & Design
The gallery was transformed with walls clad in untreated raffia, custom-built podiums, display tables and detailed installation elements. Every component was carefully aligned to support the narrative of Bang & Olufsen’s design universe. The result was a calm and atmospheric space where sound, form and material merged into an experience of both intimacy and innovation.
