Impactful stand with authentic use of products
Client
Lindab
Project
Exhibition stand Byggeri, Fredericia
Size
72 m²
Lindab's stand at Byggerimessen challenged the classic trade fair set-up. A brick-red top frame made of the company's own façade panels attracted the attention of the exhibition visitors and made it easy for customers to decode how the product is used.
The storage room was also given more than just a practical place on the stand. Shaped like a snail shell, referring to Lindab's circular logo, it utilised the properties of the façade panels in a clear and straightforward way.
“The salespeople were really excited about both the visual expression of the stand and its function as a sales tool. It is also clear that the stand has left a lasting impression on our customers, who have praised it in the following dialogue,” Jannie Boye Johannsen, Marketing Lead at Lindab A/S, explains.
“The design was strong and positioned us distinctly within the exhibition hall. The red color was spot on, giving the stand a unique look that truly captured attention. The stand was not only aesthetically pleasing but also practical and functional, exactly as we had hoped. It allowed us to present our solutions in a way that invited both conversation and interaction. It was everything we had envisioned, and it worked perfectly.”
Jannie Boye Johannsen, Marketing Lead at Lindab A/S.
