Ambiente realises Bestseller’s ambitious stand at CIFF

When Bestseller decided to bring all their brands together on an impressive 7,000-square-metre stand at the Copenhagen International Fashion Fair (CIFF), Ambiente was chosen as the partner to bring the vision to life. From the beginning it was clear that the project required a combination of precision, detailed planning and skilled craftsmanship. We took responsibility for the entire process, from the maturation of the design to the production of unique design elements and the overall logistics and assembly. With 42 craftsmen in place, we worked intensively for 12 days to ensure that all elements and details were executed perfectly. During setup and takedown, the installation team walked a total of 8,000 km — the equivalent of walking from Skanderborg in Denmark to Johannesburg in South Africa.