Floating shapes and woven luxury
Client
Dedon
Project
Exhibition stand Salone del Mobile, Milano
Size
230 m²
Design
Henrik Pedersen - 365° North
Photo
Dedon/Gloster Furniture
At Salone del Mobile, Dedon exhibited luxury outdoor furniture on an aesthetic and functional stand. Here, three fabric-covered ceiling rings float in mid-air, visually anchoring the woven surface of the exhibition furniture. The circular shapes and warm materials are consistent throughout the stand’s square metres, where the warm glow of strategically placed lights invites exhibition guests to visit the atmospheric surroundings.
Ambiente assisted with product maturation in collaboration with designer Henrik Pedersen, as well as with the production and construction of Dedon’s impressive exhibition stand.

