Floating shapes and woven luxury

Client
Dedon

Project
Exhibition stand Salone del Mobile, Milano

Size
230 m²

Design
Henrik Pedersen - 365° North

Photo
Dedon/Gloster Furniture

At Salone del Mobile, Dedon exhibited luxury outdoor furniture on an aesthetic and functional stand. Here, three fabric-covered ceiling rings float in mid-air, visually anchoring the woven surface of the exhibition furniture. The circular shapes and warm materials are consistent throughout the stand’s square metres, where the warm glow of strategically placed lights invites exhibition guests to visit the atmospheric surroundings.

Ambiente assisted with product maturation in collaboration with designer Henrik Pedersen, as well as with the production and construction of Dedon’s impressive exhibition stand.

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