An Intimate Universe Shaped by Warm Materials
''The best thing about working with Ambiente is that all we have to do is throw them an idea - they immediately understand what we wish to achieve and can convert it to a complete solution that has been carefully thought through in every detail. They are not just extremely creative and always up-to-date with the latest trends, they are also extremely skilled craftsmen. And they understand the necessity for cost efficiency and for having a business-minded point of view."
Lenka Teilmann, Creative Director & Designer at Furninova
The 144 m² stand was designed as an intimate and atmospheric setting reflecting Furninova’s Scandinavian elegance.
Four-metre-high burgundy walls framed the stand and shielded it from the surrounding fair environment, creating a calm and clearly defined footprint. Rounded corners softened the structure and guided movement naturally through the space, while integrated lighting added depth and emphasised transitions.
Materiality played a central role in shaping the atmosphere. A textured sand-effect paint gave the walls a tactile surface that contrasted with the soft upholstery and clean lines of the furniture. Warm tones and carefully balanced lighting created cohesion while ensuring the furniture remained in focus.
The layout was organised with generous sightlines and wide transitions, encouraging visitors to move calmly between settings and providing natural surroundings for dialogue and immersion.
