Exhibition as a Living Environment Shaped by Design

The 168 m² stand was designed as an inviting and residential setting rooted in the Republic of Fritz Hansen universe.

Framed by deep teal curtains and a transparent glass façade, the stand established a clear boundary towards the fair while maintaining an open and welcoming entrance. From the outside, visitors were given a direct view into the space, where warm materials and carefully composed interiors created a calm and homely atmosphere.

Lounge areas, meeting spaces and product displays were arranged as connected settings, allowing guests to move naturally through the stand. Freestanding shelving units and defined volumes structured the layout, added depth and highlighted the furniture across the different zones.

Soft textiles, light wooden flooring and a refined colour palette reinforced the sense of comfort and quality, providing natural surroundings for dialogue and presentation.