Exhibition design that emphasizes elegance, warmth, and fine craftsmanship
Client
Furninova
Project: Maison & Objet Trade Show Booth, Paris
Size
, 144 m²
For more than 10 years, Ambiente has designed and built trade show booths for Furninova at some of the world’s largest furniture trade shows. This long-standing partnership has fostered a shared understanding of the brand, the products, and the ambition to continually create experiences that stand out in an industry where competition for attention is fierce.
A serene oasis in the heart of the trade show
For Maison & Objet in Paris, Ambiente created an organic booth design that invited visitors to slow down and experience the Furnonova collection in a serene and exclusive setting. Four-meter-high burgundy-colored walls enclosed the booth, creating a striking contrast to the visual noise of the trade show hall, while textured surfaces with an almost sandy feel, warm hues, and layered lighting provided an intimate atmosphere inside. The goal was not to create a booth that shouted the loudest, but rather an exclusive oasis where Furnonova’s furniture could be experienced without distraction—more like a showroom than a traditional trade show booth.
Creativity and fine craftsmanship go hand in hand
Ambiente was responsible for the design, production, and construction of the booth, which required skilled craftsmanship to bring it to life. The large curved corners, in particular, posed a significant challenge, as even the slightest imperfections are visible in the long, gentle curves.
