An atmospheric trade show booth designed to be used again and again

DLG’s goal at the ECE trade show in Copenhagen was to bring the company’s various business areas together into a single, compelling narrative. Ambiente was responsible for both the design and construction, but the project involved more than just creating an attractive trade show booth. Even during the design phase, consideration was given to how large parts of the solution could be repurposed after the trade show and continue to create value at DLG’s headquarters.

Reusability Built In from the Start
Many trade show booths have a lifespan of just a few days, but DLG had a different ambition. That’s why Ambiente developed a booth concept in which a number of key elements were designed to be disassembled, moved, and reused. Furniture, lighting, rugs, and logo elements were selected with a view to subsequent use at DLG’s headquarters, while planters and wall elements were developed so they could be incorporated into future trade show activities. In this way, sustainability wasn’t an afterthought for the project, but an integral part of the solution from the very beginning.

Exhibition elements with a long service life
The goal of reusing elements placed demands on the design process, which had to ensure that the elements would function optimally at the trade show while also being flexible enough to subsequently create value in entirely different contexts. And that is precisely the mindset that Ambiente champions. The DLG project is a prime example of how high customer expectations and well-thought-out design can both help reduce waste and create a powerful experience for visitors.