A Showcase of Danish Design at the Paris Olympics

When VisitDenmark set out to create the Danish Pavilion for the 2024 Paris Olympics, the goal was to create a unique showcase for Danish design right in the heart of the Champs-Élysées. Ambiente was tasked with bringing this vision to life and constructing this prestigious project at the Danish House, located at one of the world’s most fashionable addresses.

Not just to see, but also to touch
The goal of the Danish Pavilion, designed by BRIQ, was to engage visitors in Danish design and culture rather than simply having them be passive spectators. Interactive elements, tactile surfaces, and movable modules invited the thousands of visitors who stopped by the Danish House during the Olympics to both see and touch the exhibition, thereby experiencing Danish design icons through play and active participation.

Big cities are our home turf
Building in the heart of Paris isn’t something you just do on a whim. The location on the Champs-Élysées posed unique challenges in terms of logistics, planning, and coordination. Materials, deliveries, and assembly had to be adapted to local conditions and regulatory requirements, while the entire project had to be carried out in a major city marked by massive Olympic preparations and extensive security measures. The task, therefore, was not just about the construction itself, but also about meticulous preparation and planning, close coordination, and experience in navigating the practical challenges that inevitably arise in projects of this caliber. And fortunately, we have plenty of that at Ambiente.