New interior décor concept supports strategic objective
Client
Spar Nord
Project
Redecoration of 58 Spar Nord branches, Denmark
Consultant
Wenew
58. That was the number of branches the nationwide bank Spar Nord aimed to completely redesign to create surroundings that support its strategy: a personal bank with personal guidance. Ambiente got the job and came up with an interior décor concept that greets customers with a sense of both professionalism and cosiness — and which, of course, is flexible enough to match all branches and timeless enough to remain spot-on for years to come. The chosen concept is the result of thorough analyses conducted by consultancy Wenew and very close cooperation between Ambiente and Spar Nord’s project group.
“We are greatly inspired by the way leading retailers create exceptional customer experiences. So when we set out to find a partner to redesign our 50 Spar Nord branches, we were determined to work with someone who truly understands retail – and who could translate that mindset into the financial world. Ambiente rose to the challenge and developed a flexible design concept that adapts seamlessly to branches of all sizes, without ever compromising the ultimate goal: to make customers feel welcome.”
Ole Madsen, Senior Vice President Communication & Business Development at Spar Nord
