The creation of a cycling destination in munich

Realising the design vision
The design vision by OEO Studio was transformed into reality by Ambiente, translating creative ideas into precise and tangible solutions. The project covered the full interior realization, from the integrated coffee bar and bespoke display furniture to shelves, tables and hanging systems. Every element was crafted to combine aesthetic purity with functionality and long-lasting durability, essential in a high traffic retail and café environment.

On-site with precision implementation
In addition to producing the bespoke elements, the scope of work also included full project management and on-site installation in Munich. Every detail was handled with precision to ensure that each element was perfectly fitted and executed according to plan. The result is a 230 m² flagship store that functions as both a retail destination and a community hub for cyclists.

A place to gather and connect
More than a store, Pas Normal Studios Munich is a meeting point for cycling enthusiasts to share experiences, connect and enjoy a coffee before or after a ride. The store embodies the brand’s spirit of performance, precision and community, brought to life through craftsmanship and attention to detail.