New headquarters supports a strong community vision
Client
ditur
Project
Headquarters Hasselager, Denmark
Size
6,000 m²
With Ditur’s new headquarters near Aarhus, Mikkel and Kasper Dissing wanted to create a homely atmosphere where the social environment is the focus — a living corporate office with room for creative thoughts, good design and a strong sense of community.
From the entrance area, you can see the heart of the house: the double-height showroom and store, where customers are welcomed and the watches are displayed in exclusive surroundings. The raw concrete building is softened by warm, oak-clad meeting cubes and large green plants, while the watches play the main role in exclusive display cases made of black-stained oak with gold and glass. Next to the stairs, a unique piece of art can be seen at full ceiling height, designed and produced by Ambiente in steel, with explicit references to time — analogue as well as digital.
Ambiente has designed and implemented this atmospheric interior design concept, which also includes an office environment, conference rooms, staff restaurant and social spaces such as a padel court, fitness room, table tennis and large lounge areas. In the project, the focus has been on ensuring coherent space planning, a homely atmosphere with pleasant acoustics and good lighting, as well as several wow elements. The overall interior contains a large amount of bespoke equipment, developed to ensure the unique look and the desired functionality.
An entrepreneurial success
Ditur’s story began in 2014, when Mikkel and Kasper Dissing ran a webshop selling “watches that look like a million without costing one” from their parents’ home. In 2019, the brothers participated in the TV programme Løvens Hule, the Danish version of the international concept Dragons’ Den. Expansion has been rapid, and Ditur now operates in Norway, Sweden and Germany.

