A Modern, Functional Exhibition Stand Designed for Dialogue and Presence
For the trade fair, DLG needed an exhibition stand that brought together the brand’s different business units in an inviting and functional setting. Designed to support dialogue and presence, the stand created a welcoming atmosphere rooted in Scandinavian values. The result is an exhibition stand that feels both professional and personal, shaped by natural materials and clear zoning.
Client
Dlg Group
Project
Exhibition stand ECE, Copenhagen
Size
72 m²
Photo
Martin Sølyst
A Space Built for Dialogue and Interaction
The exhibition stand was structured around clear functional zones supporting different types of dialogue. Open areas, defined meeting zones and quieter settings allowed visitors to move easily between conversations while maintaining a sense of overview and calm. The layout ensured that both informal encounters and longer conversations could take place naturally within the stand.
Materiality, Atmosphere and Ways of Engagement
The material palette was rooted in Scandinavian simplicity: wood, soft textiles and muted colours. These elements gave the exhibition stand a grounded expression that balanced professionalism with a welcoming atmosphere. Lighting played a central role in shaping comfort and mood, with softer light supporting informal dialogue and more focused lighting defining specific zones Different areas within the stand supported various forms of engagement. High tables allowed for shorter exchanges, while lounge settings invited longer, more relational conversations. This zoning ensured that visitors could interact with DLG in ways that matched their needs and time at the trade fair.
An Exhibition Stand With Identity and Reuse in Mind
Throughout the exhibition stand, tailored details and crafted solutions reinforced DLG’s identity. Brand elements, materials and finishes reflected the company’s visual universe without becoming dominant. After the trade fair, furniture, lighting, carpets and logos were reused at DLG’s headquarters, while wall elements and planters were prepared for future exhibition stands, ensuring a solution with both longevity and flexibility.
