Exhibition as a Living Environment Shaped by Design

The 168 m² booth was designed as an inviting, home-like setting rooted in the Republic of Fritz Hansen universe.

Framed by deep teal curtains and a transparent glass façade, the booth created a clear boundary with the rest of the fair while maintaining an open and welcoming entrance. From the outside, visitors had a direct view into the space, where warm materials and carefully designed interiors created a calm and homey atmosphere.

Lounge areas, meeting spaces, and product displays were arranged as interconnected spaces, allowing guests to move naturally through the booth. Freestanding shelving units and defined volumes structured the layout, added depth, and highlighted the furniture throughout the different zones.

Soft textiles, light wooden flooring, and a refined color palette reinforced the sense of comfort and quality, providing a natural setting for dialogue and presentations.