An intimate world shaped by warm materials
"The best thing about working with Ambiente is that we just need to give them an idea—they immediately understand what we want to achieve and can turn it into a complete solution that’s carefully thought out down to the last detail. Not only are they extremely creative and always up to date with the latest trends, but they’re also highly skilled craftsmen. And they understand the importance of cost-effectiveness and of maintaining a business-oriented perspective."
Lenka Teilmann, Creative Director and Designer at Furninova
The 144 m² booth was designed as an intimate and atmospheric setting that reflects Furninova’s Scandinavian elegance.
Four-meter-high burgundy-colored walls framed the booth and shielded it from the surrounding exhibition environment, creating a calm and clearly defined space. Rounded corners softened the structure and guided traffic naturally through the space, while integrated lighting added depth and highlighted transitions.
The materials played a central role in shaping the atmosphere. A textured paint with a sand-like effect gave the walls a tactile surface that contrasted with the soft upholstery and clean lines of the furniture. Warm tones and carefully balanced lighting created a sense of cohesion, while keeping the focus on the furniture.
The layout was designed with generous sightlines and wide passageways, which encouraged visitors to move calmly through the space and created a natural setting for dialogue and contemplation.
