A 7,000 m² exhibition booth made a stylish debut at Fashion Week

In connection with Copenhagen Fashion Week, Bestseller wanted to present its entire brand portfolio in a single, unified exhibition space at CIFF. Ambiente was involved every step of the way—from brainstorming during the design phase to the custom production of elements, logistics, and setup at the trade show. All of this was accomplished within a tight timeframe. The result was a striking 7,000 m² brand universe where visual cohesion and precision craftsmanship were clearly evident.

From an Ambitious Vision to a Grand Reality
Bestseller’s goal was clear: to bring all of its brands together under one shared trade show booth, while ensuring that each brand retained its own identity. Within this shared framework, each brand was given its own clearly defined area with custom-designed materials, lighting, and details that reflected its unique identity. The combination of a consistent overall design and variation in the details created a dynamic and engaging experience that garnered widespread acclaim among visitors.

A complex structure featuring custom-designed solutions
The massive trade show booth consisted of custom-built elements, furniture, walls, and scenic installations developed specifically for the project. Over the course of 12 intensive days, a team of 42 installers built the booth on site and worked closely with CIFF’s technical teams to keep the project on schedule.

Building a trade show booth of this size required extensive logistical planning, hands-on coordination, and close collaboration with Bestseller’s team. During setup and takedown, the installation team walked a total of more than 8,000 km—equivalent to walking from Skanderborg to Johannesburg—which illustrates the scale of the project. Despite the complexity, the booth was erected according to plan—and Bestseller ended up with a strong brand experience and one of the most eye-catching booths at CIFF.