Unconventional trade show booth drew attention at construction trade show

When Lindab was set to exhibit at one of the industry’s major construction trade shows, the goal was clear: The booth had to stand out in a hall filled with traditional solutions. Ambiente came up with a design concept in which Lindab’s own facade panels were not only showcased but formed the very foundation of the booth’s design and construction. The result was a striking trade show booth that, with Lindab’s distinctive red color, caught visitors’ attention long before they reached it.

Built from our own products. Designed to stand out.
Instead of presenting the facade panels as standalone product samples, Ambiente chose to build the booth around the material itself. This allowed visitors to experience the products as an integral part of the structure. The red top frame created a strong visual landmark across the exhibition hall and made the booth visible from a great distance.

At the same time, Lindab’s identity was incorporated into the details. Among other things, a specially designed storage unit was shaped like a spiral, drawing inspiration from the circular shape of Lindab’s logo and demonstrating the flexibility of the facade panels in practice.

Built on creativity and decades of trade show experience
The booth’s open floor plan made it easy for visitors to move through the space, experience the products, and engage with Lindab’s employees. In other words, the design supported sales, products, and relationships without compromising the visual appeal. This was the result of Ambiente’s unique combination of creativity, craftsmanship, and many, many years of experience designing trade show booths that work.