A Refined Eyewear Universe Where Scandinavian Simplicity Meets Bespoke Retail Craftsmanship
Hellerup Optik wanted an exclusive retail environment that reflects the quality and professionalism of its eyewear. Ambiente developed the interior concept, prepared the premises and produced bespoke elements with a strong focus on materiality and detail. The result is a refined optical store rooted in Scandinavian simplicity and tactile elegance.
Client
Hellerup Optik
Project
Retail concept Hellerup, Denmark
Size
55 m²
From Hidden Structure to Defining Interior Element
The project began with a thorough preparation of the store premises. During this process, Ambiente uncovered a stone pillar at the entrance — a previously hidden architectural feature that added both history and authenticity to the space. Rather than concealing it, the pillar became an integrated part of the interior concept, anchoring the store with a calm and distinctive presence. Its raw surface contrasts subtly with the refined surroundings, giving customers a strong first impression as they enter.
A Refined Material Palette Supporting Product Presentation
The interior is defined by a carefully curated selection of materials. Marble niches with glass shelves frame the eyewear displays, while oak slats, brass details and natural colour tones create warmth and balance. The material composition is simple and Scandinavian, yet clearly exclusive. Each element is chosen to highlight the glasses without distraction, ensuring that the products remain the focal point. The contrast between polished surfaces and natural materials creates depth while maintaining a calm and professional expression.
Bespoke Fixtures Shaping a Professional Retail Experience
Ambiente designed and produced all custom fixtures for the store, ensuring a coherent and functional layout. Display units, shelving and lighting are integrated seamlessly into the architecture, guiding customers naturally through the space. The lighting is tuned to enhance both materials and eyewear, supporting clarity and comfort during consultations. The finished store reflects Hellerup Optik’s corporate DNA precisely — a retail environment that feels exclusive, professional and welcoming, where Scandinavian design and craftsmanship elevate the customer experience.
