Showroom with ample space for two strong brands

Sports Group Denmark’s showroom for Whistler and Weather Report is a textbook example of how to create a cohesive experience without blurring the individual brands. Ambiente designed and built a showroom where the two brands stand strong on their own, yet are clearly part of a shared outdoor universe.

Designed for sales, presentation, and customer relations
A good showroom should make it easy for customers and buyers to navigate between collections, new products, and brands. Sports Group Denmark’s showroom is organized with distinct zones, clear sightlines, and a natural flow through the space. Whistler and Weather Report each have their own identity and presentation areas, but share common display spaces, which create cohesion throughout the showroom.

Recycling Led the Way
As part of the project, Ambiente made a conscious effort to reuse elements from the old showroom. Selected pieces of furniture were adapted and integrated into the new design, reducing the need to produce new items—which benefited both the budget and the environment.