A showroom designed to be used

Client
, Velfac & Krone


Project Showroom, Rødovre, Denmark

Size
, 300 m²

Design
: Manyone

Photo
: Manyone, Velfac, and Krone

When VELFAC and Krone Vinduer set out to establish a new showroom in Rødovre, they wanted to create an inspiring environment where architects, builders, and homeowners could experience the products through touch, movement, and active use. Ambiente was responsible for refining and implementing a concept developed by Manyone—and, along the way, finding alternative solutions to the original ideas in order to stay within budget.

From Vision to a Durable Solution
The showroom is built around custom-designed structures that support and display full-size windows and doors. The structures were designed to appear light and almost floating, while at the same time being able to withstand the force exerted by the many visitors who open, close, and test the products every single day. Ambiente developed and tested structures, fasteners, and details in close collaboration with VELFAC and Krone Vinduer to ensure the necessary stability and durability without compromising aesthetics.

Creativity Meets Know-How
As with so many other projects, striking the right balance between design, quality, and budget was crucial. Several solutions were refined along the way so that the original vision could be realized in a way that was both practical and within budget. And that is one of Ambiente’s core competencies: the ability to take a good idea and make it buildable, durable, and financially responsible without losing the original design concept.

“Throughout the entire process, Ambiente has been very responsive to our wishes and dreams and immediately understood what we wanted to achieve. They had to think creatively and came up with many exciting and alternative solutions, which meant that design, quality, and cost came together in perfect harmony.”Helene Maria Pfundhelle, brand manager, Krone

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