Interior Design of a Flagship Store for a Fashion Icon in Munich

When Pas Normal Studios was set to open its flagship store in Munich, Ambiente was invited to join a project with high ambitions. The award-winning OEO Studio, which ranks among the world’s best retail designers, outlined the overall design concept, while we were responsible for translating those ideas into a complete store solution.

A Store and Café Under One Roof
Pas Normal Studios’ flagship store in Munich is conceived as more than just a traditional store. The large, minimalist 230 m2 space also serves as a café and a gathering place for cycling enthusiasts, and it was important to factor this additional foot traffic into the durability of the furnishings.Part of Ambiente’s assignment was to produce a series of custom-designed elements, including display furniture, shelving systems, tables, hanging solutions, and an integrated coffee bar. These elements had to meet both the Pas Normal brand’s high standards for quality, materials, and finish, as well as withstand the daily foot traffic through the store.

Details, Precision, and Collaboration
An important skill when collaborating with external designers and international brands is the ability to understand their visions and translate them into realistic solutions—and sometimes to think creatively and come up with alternatives that remain true to the original idea. This requires technical understanding and experience in getting things done even under pressure, because store openings cannot be postponed. That wasn’t necessary in Munich, where Pas Normal Studios’ flagship store opened as planned with a large-scale opening party for specially invited cycling enthusiasts.