From an industrial building to a one-of-a-kind automotive world

The story behind Nellemann Leasing’s new headquarters is almost like the fairy tale of *The Ugly Duckling*. With help from Ambiente, a drab industrial building has been transformed into an exclusive two-story automotive world that, in every way, matches the cars customers come to see and buy.

Rethinking Spaces and Flow
When Nellemann Leasing contacted Ambiente based on our experience with transformations, the starting point was a building lacking the qualities typically associated with exclusive car brands—but the potential was there. Every single one of the 2,000 m² was reimagined by our designers with a focus on the customer journey. The showroom, offices, meeting facilities, event areas, and service center were integrated into a single cohesive concept where customers naturally move between consultations, car experiences, and events. The goal was to create an environment that supports sales, relationships, and brand experiences.

Custom Solutions That Enhance the Overall Experience
To support the exclusive aesthetic, Ambiente designed and manufactured a number of custom-built elements for the project. These included custom-made wood panels, merchandise walls, steel structures, and a striking facade that gives the building its own identity. At the same time, the lighting was designed to ensure that the cars are always presented in the best possible light, regardless of which models are on display in the showroom. It is these kinds of details that help distinguish a car dealership from a brand experience.

Ambiente oversaw the entire transformation, from the initial sketches to the finished interior design, which creates an entirely new customer experience when visiting Nellemann Leasing’s combined showroom, customer reception, and administrative area.