Updated elements and optimized space planning form a solid foundation for an effective clothing store

Based on the existing design concept, Startex has opened U.S. POLO ASSN.'s first store in Scandinavia. However, to ensure optimal conditions for both sales and aesthetic presentation, the elements of the concept have been updated. This required deep knowledge of the dimensions and shape of the products, so Ambiente's designers worked with examples of the display items to measure sizes and mass. Afterwards, the concept elements were product-modeled, drawn and custom-made in a new and updated version.

In addition to updating existing concept elements, the store has also undergone a major change in terms of space planning. The flow through the store has been reviewed and optimized for the customer journey by placing the elements strategically and with ideal spacing. At the same time, the store's sales areas have been analyzed to determine which locations create the best conditions for sales, so that in the future, the products on display can be placed with maximum impact.