Shop design
Retail case overview
Rødovre, Denmark

210 m2


A unique shopping experience with motorcycle equipment

Denmark's oldest motorcycle equipment store, Aagesen, are now a part of MotoStore - the biggest store for MC equipment in Denmark. Ambiente has designed, produced and executed everything from A-Z. The store has been transformed and today it delivers relevant, authentic shopping experiences at eye level with the customer and sets new standards for a motorcycle equipment store. The store has gone from being a sales channel to becoming an experience universe - completely in line with the latest competition parameters in retail.

The motorcycle community is drawn into the store, where there is room to try out the products, enter into communities with other motorcycle enthusiasts, as well as to receive the right advice and the best service from experienced professionals.

World-class MC equipment

The Aagesen story continues in the MotoStore. In 1966, the motorcycle-loving Copenhageners were able to visit Aagesen Motorcycle Shop for the first time. Jørgen Aagesen opened his first store in Classensgade in Copenhagen. Since then, a lot of motorcyclists have benefited from Aagesen's motorcycle expertise over time and made their dreams come true on two wheels in one of the family's shops at changing addresses in Copenhagen. The third generation is ready to carry on Aagesen's MC DNA in Rødovre.