In-store display
Retail case overview
Client
KonditorBager
Project
In-store display concept
Design
Ambiente

Home-like concept, with clean lines and craft in focus


In collaboration with KonditorBager, Ambiente designed, built and installed a retail concept, which was eventually implemented at the bakery in Vordingborg. The ambition of the concept was to create interior design modules for the chain's several stores in the voluntary chain, so that the individual baker can update the bakery as needed - all in the chain's overall style.

The signature elements for the stores reflect the cozy atmosphere often associated with homemade bread. In other words, it was important that the chain's new interior design made the stores pleasant to enter. At the same time, the elements should also support a clean style, characterized by modernity and light. To accommodate both the natural coziness and the minimalist look, we created the concept with elements consisting of wood as a natural material, but also painted several wooden panels in monochrome gray tones.

The bakery in Vordingborg is KonditorBager's flagship store and is used to visualize the overall concept. In several other KonditorBager stores around Denmark, Ambiente has implemented one or more elements from the overall concept.