Looking to improve the presentation of their S.O.U.L. brand in furniture stores across Finland, Furninova asked Ambiente to help with a concept applicable in spaces ranging from 60 to 160 m2. Ambiente re-designed and built close to 40 S.O.U.L. studios which increased not only brand awareness but also sales. On average, sales went up by 60% but some stores saw an increase in S.O.U.L. sales by as much as 240% following the redesign.