600 m2
Sports Group Denmark's new Outdoor showroom brings together two distinct brands, Whistler and Weather Report, under one roof. The showroom is designed to exude nature, outdoor life and activity, reflecting the essence of the two brands that specialize in outdoor clothing made to withstand the Scandinavian climate. The entrance to the showroom is open and inviting, giving visitors an instant overview of the different brands and their respective areas. Nature is drawn into the showroom through the use of raw materials, green plants and natural lighting, creating an authentic and inspiring atmosphere where the durability and functionality of the products can be emphasized.
Each brand gets its own dedicated area that emphasizes its unique identity and design philosophy. Elements from the current showroom are reused and adapted to new locations, giving them new life and functionality. The aisle space is transformed into a common exhibition area where different podium levels create a dynamic and inspiring environment. These levels act as small stages that present products in a way that encourages interaction and exploration. This setup ensures that both Whistler and Weather Report can showcase their collections in a way that is both aesthetically pleasing and functionally relevant, while creating a cohesive visitor experience that aligns with the showroom's overall theme of nature and outdoor activity.
- See another showroom realized by Ambiente.
