Construction of a showroom in a high-end flagship store during 3daysofdesign

When a design icon like Georg Jensen launches a new design, expectations are sky-high. During 3daysofdesign, Studio David Thulstrup transformed Georg Jensen’s flagship store on Strøget into a museum-like experience for the launch of the Penumbra jewelry collection. Ambientes brought this creative vision to life in a project with extremely high standards for finish, precision, and material expertise.

From the designer’s idea to physical reality
Curved walls in matte-brushed aluminum created a space with a narrow passageway that led visitors into the center of the installation, where Penumbra was displayed as an art object with perfectly staged lighting. The aesthetic was simple and minimalist, but bringing that vision to life was anything but a simple task. It required careful planning and close collaboration between the designer, Ambiente’s development department, and the installers to achieve the soft forms and precise finish that Studio David Thulstrup had envisioned—and that a brand like Georg Jensen expects.

The geometrically beautiful installation was developed for 3daysofdesign, but with a view to reusing it in other contexts. Ambiente naturally incorporated this aspect into its production considerations, so the installation can be easily packed up and set up again.