Sensory showroom amplifies the impact of a product launch

When the Danish-Italian design duo GamFratesi is involved in a project, there’s good reason to raise expectations. And they lived up to those expectations when they designed the creative setting for Bang & Olufsen’s launch of the Beosound A5 at 3daysofdesign. Ambiente handled product development, production, and construction of the installation, which transformed Galleri Christoffer Egelund in Copenhagen into a sensory showroom.

A Natural Backdrop
Although the Beosound A5 undeniably played the leading role in GamFratesi’s vision, visitors experienced the surroundings more as an art installation than a traditional product presentation. The gallery walls were clad in untreated wood from floor to ceiling, creating a beautiful, subdued backdrop for Bang & Olufsen’s sculptural new design.

Attention to detail
As with many ideas we’ve brought to life for artists, however, getting that backdrop to work wasn’t “just a simple matter.” Every single joint, edge, and transition in the raffia bundles was crafted with the utmost precision to ensure a level of finish that matches Bang & Olufsen’s design standards.

Ambiente also produced podiums, display tables, and installation elements designed specifically for the launch.