Intelligently designed stand allows light to shine through

For Light + Building 2024, Ambiente was responsible for the design, production, and construction of Norlux’s booth and developed a flexible concept that allowed light to take center stage.

A showroom created right in the middle of the trade show
Instead of a traditional open trade show booth, Ambiente designed a “room-within-a-room” concept where visitors could move between different zones and experience the lamps’ light, function, and aesthetic in more realistic surroundings.

The various areas served as small showrooms, with each product group given its own stage. This provided space both to demonstrate how the lighting worked and to create the atmosphere that the products were designed to evoke. The booth’s layout made it possible to guide visitors through the exhibition and create a more engaging experience than the traditional product presentation arranged in neat rows.

Showcasing lighting requires more than just hanging lamps
One of the most challenging aspects of designing a booth for a lighting manufacturer is creating the right setting for the products. Ambient’s designers therefore deliberately worked with zones, materials, and darker surfaces that allowed the light to stand out clearly. Each zone was designed to highlight the characteristics of the individual lamps, allowing visitors to experience the quality of the design, brightness, and atmosphere.

At the same time, the entire concept was built around a flexible modular system that makes it possible to adapt the booth to different trade shows and booth sizes without compromising the overall look. This provides Nordlux with a future-proof trade show solution that can evolve alongside the brand.