The Muutos trade show booth is characterized by its exclusive design and built-in flexibility

When Muuto was set to exhibit at the Stockholm Furniture Fair, the task was not to develop yet another temporary trade show concept. The goal was to create a solution that could be used again and again without losing its distinctive look. Over the years, Ambiente has helped further develop and implement the booth concept, which has now been used at countless trade shows around the world.

From Design Concept to a Flexible Trade Show Concept
The Muutos booth is built on a single principle: a strong visual identity combined with maximum flexibility. In close collaboration with Muutos’s own designers, Ambiente has helped translate the design vision into a booth concept that can be adapted to different trade shows and booth sizes without losing its identity. This requires that structures, materials, and details be developed so they can be transported, reassembled, and used time and time again under changing conditions—while continuously adapting to the brand’s portfolio.

Quality craftsmanship makes all the difference in the details
One of the stand’s distinctive details is the floating Muuto logo, which Ambiente has produced in bent metal.

At first glance, it seems simple. In practice, however, shaping metal with the necessary precision so that the soft curves appear perfect from every angle is a demanding task. The project is a good example of the role Ambiente often plays: not as the designer of the concept, but as the partner who brings technical understanding, production knowledge, and craftsmanship expertise to the table, making it possible to realize the vision without compromise.