Office design featuring light, air, and custom-made elements

When the advertising agency Pravda contacted Ambiente, it was to seek input on the design direction they had already established for their new headquarters in the heart of Aarhus’ Latin Quarter. Together, we further developed and refined the ideas so that their vision could be brought to life and create the framework for an environment that is both creative and functional.

Back-and-forth collaboration
A constant back-and-forth between Pravda’s creative team and Ambiente’s designers and craftsmen was a daily occurrence throughout the project. Some ideas were further developed, others were adjusted, and in several instances, alternative solutions were found that could deliver the same experience more effectively or within budget. Ambiente also designed and produced a number of custom elements to give the agency just the right stylistic vibe. After all, when an agency works professionally with other companies’ brands and identities, it’s obviously crucial that its own physical space reflects its brand.

When Brand Identity Becomes Part of the Interior Design
Every space in Pravda’s three-story office is designed with a focus on light, air, and flexibility. For example, long, lightweight curtains serve as movable room dividers, making it possible to create zones for both focused work and collaboration without losing the sense of openness. The result is an office that translates “Home of Business Brands” into a physical experience and creates a setting that feels just as well-thought-out as the brands Pravda develops for its clients.