Ambiente has designed Danske Commodities’ new trade show concept, which creates an eye-catching and recognizable presence through an unconventional use of the company’s visual identity.
With a special focus on memorability, the logo is integrated as an active part of the booth’s design and takes on a new function as a unique partition for an intimate meeting space that facilitates deeper dialogue. The surrounding area invites shorter conversations at strategically placed high tables, with a custom-made coffee bar in oak veneer serving as the centerpiece.
The striking brand colors form the foundation for a design rich in contrast, which—through the thoughtful use of plants and wood—creates a warm and inviting atmosphere. To complement the welcoming exhibition design, the space is also adorned with organically shaped pendant lights that softly illuminate the booth.
Storage space hidden by an illusion
To ensure a consistent design, we also made sure to conceal the booth’s storage space by using a large fire-themed image on the 4.5-meter-high back walls. This illusion ensures that the focus on the exhibition concept is not disrupted by an element whose primary purpose is practical.
