My name is Fredrik Andersson. I am a licensed optician and the owner of Glasögonmäster. It is a family business that my father founded in 1967, and this is where we are today.
Our previous store was designed in 2007, so it had been with us for many years. Many people thought it was both beautiful and comfortable in every way. But to us, it felt a bit sterile. There was a slight barrier between us and our customers.
We wanted to create a whole new atmosphere—a new store where customers could have a different kind of experience without feeling intimidated. We wanted them to feel at home when they walked in.
Our first meeting took place in Gothenburg, where we sat down and talked. We decided to commit wholeheartedly to the project and follow this new direction all the way. Later, Ambiente came to visit us, and together we developed a mood board. Suddenly, it felt like the only right thing to do, and we’re very glad we took that step.
Our collaboration with Ambiente went really well and without a hitch, even though it took place in the middle of a pandemic and despite the geographical distance between us.
In the new store, we’ve opened up the space and created much more room. The atmosphere has become more inviting and warmer—and we’ve grown closer to both our customers and each other in our day-to-day work.
One of the things we’ve really succeeded in is the lounge area, which now serves as a natural gathering place for both customers and employees. It creates an open and welcoming environment where conversation flows naturally.
Our goal was for everyone who walks in here to feel almost at home. It should feel like visiting someone’s home—you should feel welcome and experience a pleasant and relaxed atmosphere.
And I honestly think we've done a really good job with it.
