“Together with our in-house designers, Ambiente has helped us stand out at two of the world’s largest consumer electronics trade shows. Ambiente sat down with us and truly understood our design DNA and our brand philosophies with genuine passion. The chemistry between our teams created amazing synergy and a pleasant experience—it reaffirmed to me, after all our experience in the industry, that in the end, it’s all about people.”
Zorayda Pedersen, B&O Play Global Channel Marketing, Multibrand
Ambiente’s design team worked closely with Bang & Olufsen to design a booth for the IFA 2018 electronics trade show that would set the stage for an impressive presentation of the new minimalist Beosound Edge speaker by Michael Anastassiades. The basic geometric shape—the circle—is a central element in the speaker’s design. Therefore, we decided to incorporate the circular shape in various ways throughout the booth’s design to emphasize its geometric, clean aesthetic.
