Art & Design
Art & Design overview
Client
Ecco
Project
Walkaton 2015, Copenhagen, Denmark
Design
Ambiente
Photographer
Morten Rygaard

Playful involvement of guests

A crazy, creative idea and a courageous client. That's the short story behind the amazing maze that greeted visitors and participants at the Ecco Walkaton 2015. Ambiente pitched the idea as an alternative to the traditional information tent - because why not let people explore the world of Ecco rather than just read about it? Framed by an oversize shoebox, the maze takes guests on a creative journey through different materials and parts used in the production of Ecco shoes, all presented in a playful way to entertain and engage. The Ecco Walkaton maze is designed and built by Ambiente.